Taxis can be an easy and comfortable way to reach your destination. Unfortunately, this experience is not always as expected. The goal of this project was to make a device that facilitates ordering a taxi from venues like restaurants, bars, hospitals and hotels.
The solution was a service vision that consisted of individual touch points for customers, taxi drivers and locations. This consisted of a smart phone app, a special navigation system for taxi drivers to receive taxi orders and a small device for public spaces with which you could order a taxi at the touch of a button.
My role was to develop the 'Taxi Butler', a device with which a taxi could be ordered. Designing the dialogues on the display and the physical interface of the Taxi Butler.
The challenge was to be able to carry out the various tasks in a simple and well-organised manner without the use of a mouse, keyboard, speech or touch screen (only two physical buttons) on a low-res screen. And that the Taxi Butler is simple to use in different environments, such as in the dark.
The result was that a test with the Taxi Butler exceeded expectations. After a year, however, TomTom has discontinued the TomTom Taxi project and the entrepreneurs behind Taxi Butler continued independently.
Activities Product Design, User experience (UX) design, Wire framing, Prototypes